The summer is a very popular time for ice cream. In fact, you have probably already consumed many types of ice cream thus far in the summer. Ice cream desserts and the warm winter months just go together well. Actually, June is the month that the most ice cream is produced. It is likely that the majority of the ice cream desserts that you consumed were at your local ice cream shop. Although ice cream from the local grocery store is popular, it tends to lose it popularity during the summer months. Many people prefer to visit an actual ice cream shop for a different flavor of ice cream during the months. A grocer or a supplied of ice cream needs to find ways to stay successful and to profit off of these popular ice cream months.
Firstly, it is important to carry many different types of ice cream. The traditional flavors will entice adults and those who haven?t have ice cream in a while to purchase it. The newer and more unique ice cream flavors will be more appealing to the younger children. According to a recent survey of International Ice Cream Association member companies, vanilla remains the most popular flavor among their consumers at 28%. This means that a grocer who wishes to be successful in their ice cream sales should carry a variety of vanilla based ice cream options.
It may also be important to allow customers to try the ice cream desserts. They may simply not go down the ice cream aisle, never even thinking about purchasing the products. This is especially true if they do not have children with them. However, providing ice cream tasting stations can be a great way to encourage ice cream sales. Tasting spoons are smaller spoons that allow customers to try smaller samples. You do not want to provide tasting spoons with too much product that will fill them and prevent them from wanting more of the product. Tasting stations can also be used for other ice cream options, like frozen yogurt. Frozen yogurt spoons and tasting spoons can still provide a small enough sample to leave the customer wanting more. Disposable ice cream cups are also helpful for tasting events. Drinks cups can provide customers with samples of ice cream drinks.
About 9% of all the milk produced by U.S. dairy farmers is used to produce ice cream. There is a large market for farmers for producing ice cream, because of the popularity of it. A successful grocery should pair up with quality farmers who produce good ice cream products.
Other things can actually entice customers to purchase ice cream deserts, besides tasting stations. Colored spoons may interest young children, who in turn, request the spoons and a specific ice cream dessert from their parents. The tasting spoons may also provide parents with smaller serving sizes for their younger children. The dessert supplies can also make or break a sale. Many people prefer additional topping on their ice cream desserts. If you can provide your customers with a good quality strawberry, chocolate or caramel topping, they will also be more likely to purchase the ice cream. If you put the cherry topping, the waffle cones and the sprinkles nearby the ice cream, more people will purchase these dessert supplies in addition to the ice cream. The supplies are an important part of the ice cream consumption process.
Although many people consume ice cream during the warm summer months, they are more likely to consume them from an ice cream shop. Grocery stores may find that their ice cream sales decline and that they have to find other ways to promote ice cream sales. They should ensure that they are offering quality ice cream and quality ice cream supply products. They can also provide tasting stations and offer incentives, such as coupons and promotions to increase their ice cream sales all year long.
