At least 90% of Americans regularly indulge in a sweet, frozen treat. With 121 million servings a year, frozen yogurt is one of the most popular frozen treats. This is why frozen yogurt shops keep realizing an increase in sales every year.
In the period between 2008 and 2013, the industry generated revenues of about $ 2 billion, attributed to a 21% increase in annual sales.
When it comes to frozen yogurt shops, there are a few considerations you need to make to help your establishment carve out its space in the industry. First, of course, is the yogurt. You must have a wide range of exotic flavors that customers can choose from.
Frozen yogurt supplies are the other key element. These range from containers, custom cups, colored spoons, and to-go cups. These items may seem like a no-brainer, but careful consideration is essential.
This is because they play a huge role in service delivery, branding, and marketing your establishment. These are factors that will determine your longevity and growth in the industry. Here are some of the things you should consider when choosing frozen yogurt supplies.
1. The Quality of the Supplies
There are many options when it comes to choosing containers and spoons to serve your frozen delicacy. However, they’re not all of similar quality. Some are made of poor quality material and outdated technology.
Such cups will bulge, leak, or break under pressure, thus ruining the experience of your customers. As such, you must invest in high-quality frozen yogurt supplies. This will give you an edge over local competitors.
2. The Reliability of Your Supplier
As a business, your primary target should be to serve as many customers as possible. However, if you do not have enough supplies to cater for increased traffic, you will lose revenue and customers in the process.
To ensure that you are never out of spoons, you must find a reliable supplier. One that can adhere to the delivery dates and time you agree on. It is also good to find out the following:
- How soon they can make emergency deliveries.
- The minimum order quantity.
A little research is recommended before settling on a supplier. Look for online reviews to see the reputation they have in the market. By seeing what other people say about them, you will gain insight into their professionalism and know exactly what to expect.
Even with the most reliable supplier, there may be times where there are slight delays. To ensure such incidences do not affect business, always plan for deliveries to come days before your current stock will run out.
Frozen yogurt shops are popping up all over. However, they do not generate equal revenue. How much your business grows, goes well beyond serving delicious frozen yogurt. It all boils down to marketing and creating awareness. How you brand yourself and the image associated with your business.
The best way of achieving this is by using customized frozen yogurt supplies. With a supplier that can deliver custom cups, you will be one step ahead of the competitors. Each to-go cup should have the business name and logo. This will convert your clients into your marketers, and they will also have something to remind them of your brand.
For your branding initiative to succeed, first come up with the values and feeling you want your brand to be associated with. The next step will be coming up with a logo and slogan that reflects that. Everything about your branding and marketing campaign should be deliberate and strategic. This will convert random walk-ins into loyal customers.
Ensure Your Brand is In-Touch with Society
A great way of deepening your roots in any market is showing that your brand cares for its clients and community. The best way to do this is by using eco-friendly yogurt supplies. You can even develop a marketing campaign centered on sustainability. By doing so, you will win the hearts of your local community, and everyone will want to be associated with your brand.
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